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Yahoo Drops $20
The kids at Yahoo Search Marketing dropped the $20 monthly minimum spending requirements. This was a good PR move for Yahoo and should help them pick up some smaller customers in the early stages of experimentation with the PPC program.
This story has been traveling around the blogosphere with a tip to both Search Engine Journal and the SearchEngineWatch forums. YahooSarah posted a letter sent out to all the program participants:
"Dear Sponsored Search Advertiser:
We've listened to your feedback and are happy to announce that we've eliminated the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. Now, you can choose to spend as much or as little as you like, with no minimum to meet.
Thank you for being a Sponsored Search advertiser. We appreciate your business and hope this change makes advertising with us even easier. As always, we value your feedback, so if you have any questions please contact us using the support request form within your account.
Sincerely,
Your Partners at Yahoo! Search Marketing"
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About the Author:
John Stith is a staff writer for WebProNews covering technology and business.
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