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Merrill Lynch Likes Yahoo Over Google
An analyst at the firm finds that Yahoo's dual revenue stream of advertising dollars and paid content makes it the more appealing search engine.
That 42 percent increase to Yahoo's net revenue didn't go unnoticed on Wall Street. Lauren Rich Fine at Merrill Lynch likes Yahoo's diversity over Google's monolithic revenue stream.
Yahoo not only snares billions in online advertising revenue dollars, but manages to get its visitors to part with cash for other services. Those fees powered an increase of Yahoo's fee revenue by 54 percent year over year, MediaPost reported.
What are people paying for at Yahoo? Bundled broadband, for one. SBC in the US and British Telecom in the U.K. offer Yahoo-branded broadband services with Yahoo's content.
Yahoo's investment in Viaweb's Lisp-based e-commerce software has paid off many times over, as Yahoo Stores has morphed into the company's small business merchant solutions.
Brands as famous as boxing supplier Everlast build sites with their look and feel, powered by Yahoo's e-commerce engine. For Yahoo, that's a recurring monthly fee plus a percentage of transactions.
Fantasy football on Yahoo started as a purely free product. Yahoo then moved the live scoring to a premium version while still making the free one available.
The popularity of fantasy football has done more than make fans care about late December matchups between a pair of 3-9 teams; it's spurred interest in the stats players generate, which translate into wins or losses in fantasy leagues.
For a lot of fans, that interest is enough to get them to buy the premium version, or to entice them to buy the draft kit or the live stat tracker for their free teams. It all adds up to a higher revenue stream for Yahoo.
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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David Utter
