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Major League Blogging
Om Malik reports that Six Apart might have snagged a deal with Major League Baseball to launch weblogs.
From what I can tell, Om, a reporter with Business 2.0, is using his blog to "break" stories that he hasn't quite nailed yet.
This might be a new modus operandi for journalists: float an indisputable factoid on a blog (in this case a DNS record) and then follow it up with the real story once the rest of the facts come to light.
Pros like Om may even be trying this to initiate a collaborative investigation with citizen journalists who might have more information.
Now that is brilliant.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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