Omniture Introduces Search Engine Bid Management And Optimization
Omniture, the largest provider of on-demand web analytics, today publicly announced Omniture Search Engine Manager, a true breakthrough for search engine bid management and optimization that represents the next phase in the evolution...
...of the Omniture SiteCatalyst(TM) Suite -- the company's online marketing platform that helps companies automate, measure, manage and optimize their online dollars. By integrating with Omniture's market-leading online analytics product, SiteCatalyst, Omniture Search Engine Manager allows marketers deep insight into why a keyword campaign is, or is not, successful and what actions can be taken to increase ROI. Omniture Search Engine Manager is the latest example of Omniture's vision of a universe of deeply integrated marketing tools. Some of these offerings will come through partnerships, such as the recent integration of SiteCatalyst with DoubleClick's DARTmail(TM) and DART(R) for Advertisers(TM), and some as new developments by Omniture
"Building our relationships with several search engines is a key strategy for our organization," said Kamille Twomey, vice president of marketing at Overstock.com. "Omniture's Web analytics solution helps us measure the effectiveness of our online campaigns by providing insight into which keywords are working, which engines drive the most traffic on our website, which products are converting and where we need to make changes. Omniture Search Engine Manager will be an additional tool to help us not only automate management of those buys, but also measure the return of our keyword investment, which is critical for the success of our marketing efforts."
Omniture Search Engine Manager alleviates the difficulties companies face in having to manage separate accounts with various search engine vendors, and by having to define their campaigns, keywords, and ad rules multiple times to meet the software and business rules of each of these search engines. More importantly, by integrating with SiteCatalyst, Omniture Search Engine Manager is able to optimize keyword bids based on visitor behavior information unavailable to other bid management tools; behavior such as number of pages viewed, or abandonment within certain stages of the conversion process. By providing a single solution for bid management and optimization, Omniture Search Engine Manager allows customers to manage a single account, specify their campaigns and keywords, set their own rules on bidding and review the performance of all the search engines in one easy to use dashboard.
"Omniture has enjoyed unprecedented growth in both revenues and in expanding our customer base, as evidenced by our consecutive two-year placements on both the Inc. 500 fastest-growing companies list and the Deloitte Technology Fast 500 list," said Josh James, CEO and co-founder of Omniture. "With Omniture Search Engine Manager we continue to enhance the value we bring to customers. We believe that this offering -- and other forthcoming products and partnerships that deliver effective, easy to use marketing solutions -- will support our aggressive growth projections."
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