Ad Pros Say The Kid's Alright

Steve Rubel | Contributing Writer | 2005-01-13

Over at imediaconnection, Scott Witt, Group Director, Digital, SMV Group, and Adam Boozer, Sr.Creative Director, IQTV, analyze iPod lover and teacher George Masters self-created online campaign for Apple iPod.

The ad (Quicktime required) set the marketing and blogosphere on fire a few weeks ago.

""The viral power of the blogosphere is truly undeniable.

When that power is harnessed to distribute a piece of content that features both the creator's passion and a corporation's product, true interactive marketing bliss has been achieved." - Adam Boozer, Sr.Creative Director, IQTV"

View All Articles by Steve Rubel

About the Author:
Steve Rubel is a PR strategist with more than 10 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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