Why Corporate Boards Should Blog
The IR Web Report provides a long list of reasons for boards to start blogging and 10 thoughts, debates, myths and issues boards might discuss in the hope they won't need to blog.
It's two unusually well researched articles. The short summary: Blogs "...enables board to get their message out and at the same time provide a forum for shareholders to provide informal input to their elected board representatives".
The authors quote a National Association of Corporate Directors and Council of Institutional Investors task force report (pdf) to underscore their point of view:
"Many shareowners have been frustrated over the years by what they see as a wall between them and their elected representatives, the board of directors. They feel that they have no input into selecting director nominees, no meaningful choice in their election, and, generally, no hope of ever hearing from or exchanging views with them."
I second that - and the potential of blogs in this context.
The articles dig deep into the question of board blogging. They discuss everything from Trackback, comments and Regulation FD to possible subjects of a board blog. "Ultimately, the benefit of board blogs are the same as any good shareholder communication program", IR Web Report concludes.
Links:
IR Web Report
long list of reasons for boards to start blogging
10 thoughts, debates, myths and issues
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About the Author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.
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