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Holiday Shoppers Look To MSN
Sales on the MSN Shopping channel are on course to top last year's. Total spending and site traffic rose 30 percent over that of November 2003.
This year's increase builds on last year's preholiday sales spike, when spending and site traffic increased by 50 percent in November.
"The continued increase in sales and traffic on MSN Shopping is proof that our site enables people to make smarter gift-giving decisions while avoiding jam-packed parking lots, long lines in stores and high gas prices," said Jim Barr, general manager of Commerce Services at MSN. "MSN Shopping brings comprehensive gift guides, easy-to-use comparison tools, a wide selection, and the top brands and stores all together in one convenient location."
90 percent of merchants that advertised on the site in 2003 will do so again this year.
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