Pause Your Ad Campaign When Your Site Is Down
InternetSupervision.com has put together a new service for its customers that pauses their Google, Overture or 7Search ad campaign while their website is down.
It's a decent idea, and should prove valuable for their existing customers, but I can't say it entirely works as a selling point for new customers. How often are most websites down? Often enough for the $2.95 - $24.50 a month for the service? Is your web host so bad that you will lose that much money per month due to downtime? Can't that money get you a better web host?
In addition, is this actually workable? I thought it takes a decent amount of time for Google to "pause" your ad campaigh. Wouldn't your site be back up by the time Google stopped it?
(via Zybatsu > Findory)
By the way, gotta love the unintentionally hilarious paranoid ad copy: Did You Know That The Majority of Websites are Only Available 99% of the Time?
If you are advertising your website on pay per click (bid for placement) advertising networks such as Overture (Yahoo), Adwords (Google) or 7Search.com, you could be losing money every day! The reason is because pay per click search engines charge you for clicks that their ad network generates whether or not your website is available to visitors!
See how much it costs you to NOT use our service:
Example One: Mortgage/Refinancing Website
Say for instance that your average bid price is $1.00 and you receive one click every minute - resulting in 1,440 clicks every day and a daily ad spend of $1,440. If your website is unavailable just one percent of the time during the day, you have lost $14.40 each day. Over the course of one month you have lost $432.00. Over the course of one year, you have lost $5,184.00. InternetSupervision.com
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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
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