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NetSuite's High-Volume E-mail Marketing Capabilities
NetSuite has become the first company to offer high-volume e-mail marketing capabilities within a CRM application.
NetSuite Mass E-Mail Marketing enables companies to send hundreds of thousands of e-mails a month, and millions a year directly from within the company's flagship NetSuite and NetCRM on-demand applications. By comparison, Salesforce.com only allows companies to send 100 e-mails at a time and recently announced expanding to 250 (source: Salesforce.com Customer Update, ), and Siebel On-Demand and Microsoft CRM offer no integrated e-mail marketing capabilities. NetSuite includes 120,000 marketing e-mails free of charge for each customer.
In addition, because NetSuite Mass E-mail Marketing generates e-mails directly from within the application, many other first and only integrated capabilities are also offered including:
-- Group creation based on purchase history
-- HTML or text e-mail templates with merge tag personalization
-- Real-time, on the fly campaign adjustments based on target response
-- Real-time statistics including receipt metrics, click-thru rates, response rates, and actual revenue generated
-- Reports on ROI by channel, offer, item or any custom data point.
E-mail marketing is the lowest cost, most targeted and personalized marketing tool available. While other CRM systems may provide some basic marketing campaign management, all require a third party solution to manage actual generation of the e-mail and any content beyond basic HTML templates. However, relying on third-party e-mail providers for these capabilities results in loss of control during the time when the e-mail is sent, weak analysis of results following a campaign, no native ROI tracking, and added cost from beginning to end.
The new NetSuite Mass E-mail Marketing breaks down these barriers and allows users to manage, optimize and analyze large volume E-mail Marketing with a single system:
Millions of E-mails Served -- NetSuite and NetCRM now have the ability to handle large-scale volumes of campaign e-mails sent. In the past year alone, NetSuite users have generated more than 10 million e-mails, and the new capabilities will allow individual customers to send millions of marketing e-mails per year without the pain and excessive costs of coordinating third-party systems and services.
From Outbox to Order -- Embedded within NetSuite Mass E-mail Marketing is seamless planning, target group creation, e-mail merge, sophisticated data cleansing and de-duping capabilities, execution and wrap-around performance measurement. Built-in reports allow analysis of campaign statistics as well as ROI thanks to patent pending no-click e-mail integration and tracking of the campaign promotion through to final purchase transaction.
Would You Like Fries With That Order -- Target group creation and e-mail personalization is optimized with NetSuite customer intelligence. NetSuite Upsell Manager gives users a stepwise tool to profile and segment target groups based on statistics of customers' buying habits and purchase histories including the option to create push campaigns around highly correlated products.
Hold the SPAM, Please -- NetSuite Mass E-mail Marketing automates the process of complying with ever-changing SPAM regulation. NetSuite includes best practices guidelines to help users conform to SPAM regulations. Automated unsubscribe technology ensures that when a customer requests to be taken off an e-mail list, they are taken off that e-mail list. In addition, e-mail headers have been optimized to reduce the likelihood of a campaign e-mail being flagged as SPAM, so messages are delivered as targeted.
Lead Management On Steroids -- New opportunities generated via NetSuite Mass E-mail Marketing (or any other vehicle) automatically take advantage of NetSuite's multi-tier lead management technology. Whether based on simple territory assignments or complex scoring algorithms, NetSuite gets the right lead to the right rep or sales partner at the right time.
"In an age where e-mail is the preferred communication vehicle of customers and prospects alike, it's amazing that a function as basic as e-mail marketing is an after-thought in other CRM applications," said NetSuite CEO Zach Nelson. "By embedding rich e-mail marketing and analysis capabilities directly within NetSuite, something that is traditionally painful and expensive to manage is now a breeze. More importantly, now our customers can monitor in real-time not just how many new opportunities their e-mail activities have generated, but actually how many orders have resulted."
"We know from experience of working in the nutrition industry that most people who begin an exercise program quit after three months," said Dave Cadoff, director of marketing, NutriScience Corporation, based in Hermosa Beach, Calif. "Using NetSuite, we can target old or lost customers with specific e-mails based on what they used to buy. These campaigns are simple to launch. We set up our 14-day campaign in less than an hour. Prior to NetSuite, we would lose customers without knowing about it. Now with NetSuite we're able to keep track of these customers and capture revenue we used to leave on the table."
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About the Author:
CRMNewz focuses on business software strategies that provide competitive advantage by improving business decision-making, enhancing business performance, and maximizing the lifetime value of customer relationships.
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