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Beyond AIDA - Writing Killer Ads That Get Responses!

dime-co.com
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Published: 2003-04-09

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If you've got an online venture of any kind, at some point you'll probably need to write some kind of advert. Be it a classified ad , ezine ad, banner ad , the age-old problem of ensuring you get a good response remains.

You may have heard of the advertising formula AIDA: Attention, Interest, Desire & Action. Universally known, but on it's own, not enough. In the Internet World, where people are bombarded with information and offers on a daily basis, we must go beyond AIDA in order to get results.

If you are unfamiliar or a little rusty, AIDA comprises the four things your advert must arouse in the reader. First grab his attention, to stop him passing over your ad. Next, arouse his interest so he reads on. Thirdly, arouse his desire, that unstoppable inner force and you're virtually there. And finally, prompt him to take immediate action and you've got yourself a killer ad. Easy eh?. Easier said than done, I hear you say.

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This site has been developed for over three years, continually expanding for your success. I hope you find this site useful, and if you have suggestions or comments, things you'd like to see, please feel free to contact us. http://www.dime-co.com/

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