Price your
eBook to Sell
By Judy Cullins
Contributing Writer
Article Date: 02.19.03
Q. The question asked most often in teleclasses or client sessions is
"How should I price my eBook?
A. The answer is "it depends."
Seven Tips to Determine Pricing:
1. Determine your audience's need and demand for your book. If
your book solves a particular problem for your audience, it will sell well at
any price. When you know your 30-60 second "Tell and Sell," you'll be more likely
to know an appropriate price. The "Tell and Sell" is your unique selling handle
stated in one sentence that you know by heart to can say to any prospective buyer.
Let's say you have a book "Stop Divorce Now." Your "Tell and
Sell" includes "Helps the nearly divorced audience, both men and
women." That audience gives your book a slant and makes it
more valuable to your audience.. In the "Tell and Sell" you must
also include the benefits your book brings its audience. The top
benefit of this book is that it stops divorce now.
Regardless of the number of pages, your 15-99 page book will
bring a healthy price. Maybe 8.95, 15.95, $39.95, maybe more.
2. Sell to your the audience that wants short, easy, fast,
and cheap solutions to yield big profits. You can charge more for a book aimed
at this audience .than one with general, non-specific information.
The 8 and 1/2 (8-1.2) by 11" forty-page book "Write Your
eBook or Other Short Book--Fast!" loaded with how to's
and which specific steps to do first, along with hundreds of Web
and email resources is well worth the list price of $24.95. The
author discounts the book several times a year for only $18.95,
but it sells well at $24.95, enough to bring in 1/3 of the author's
Online income.
3. Know that eBooks bring as big a price as print books.
Don't under price yours. Assign it the highest price you feel your audience can
afford. If you don't sell many ebooks try a lower price. You may also need to
promote your books Online and on Web sites. Always start with the highest price.
4. Rethink your title to sell more books. Make it short and
compelling, but be sure to make it clear. Three-six words will sell better than
a really long title, although there are exceptions.
One eBook "High Traffic=High Web Sales" sells better than
"How to Dramatically Increase your Web Traffic and Sales."
5. Know that "how-to" books bring a larger price than fiction
books.
6. Price your personal growth and health books, part of the
large inspirational category books like the Chicken Soul series, lower than specific
how-to business books. Shorter inspirational eBooks from 10-30 pages will easily
go for $7.95 to $12.95. Longer ones will sell for $15.95 and up. This audience
is huge, but this group has far more competition because of the big names with
large marketing and promotion dollars. The Chicken Soup for the Soul series sold
over 70 million.
7. Promote your eBook Online to catch the Online business
people. Reach 1000's, even hundreds of thousands each day you submit a related
free article that promotes your book. EPublishers and Web Sites accept these and
this method is one of the best to promote. This huge Online audience wants all
kinds of books. Learn how to sell more books by learning this kind of promotion
from a coach, teleclasses, or a book..
Apply these tips to your print books too. Reduce your
time for hourly pay and make 1/4 to 1/2 your income passively
from book sales if the price is right.
About the Author:
About the Author:
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: _Ten Non-techie Ways to Market Your Book Online_
www.bookcoaching.com/
products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
|
