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Updated: 9:02 am EST, January 08,2013
Let's Talk About Buying Links

Link Buying: The Unadulterated Truth


There's no denying that the number of inbound links is one of the most critical elements to optimizing a site to rank well in search. The methods employed in obtaining those links, however, is a platform for both ethical and practical debate. With all factors considered, is buying links a good idea? [Read...]
2007-02-06


Insider Reports

Featured Article

Google Has Your Link Love


Valentine's Day is approaching fast, and Google has already given site publishers the equivalent of a basket full of Godiva chocolates with a Webmaster Central update featuring a much larger sample of backlinks than has been available. [Read...]
2007-02-06

Featured Article

Panama Unlocks At Yahoo Today


It's go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement of advertising clients. [Read...]
2007-02-05

Featured Article

Google Works On PowerPoint Clone Presently


The presentation software used by millions of project managers and consultants, Microsoft's PowerPoint, will have a competitor from Google called "Presently" as the company builds yet another piece of the office suite everyone expects will challenge Office, once it actually has enough features. [Read...]
2007-02-05

Featured Article

Five Tips To Prepare For Yahoo Panama


The day after the Super Bowl is coming fast, and with it will be the formal, no-kidding, here it is, launch of the new Yahoo advertising system. Yahoo wants you to be ready for the switch. [Read...]
2007-02-02

Featured Article

Google's Shuman Clarifies Click Fraud Points


A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics' 14.2 percent claim and Google's internal assessment of less than 2 percent. Those numbers don't tell the whole story either. [Read...]
2007-02-02

 
 

SEO 500: An Updated View On Copy


Traditionally, the magic word count for SEO has been around 300 words. As Google gets more particular about what it picks up due to higher concentrations of MFA (made-for-AdSense) pages, that new optimal count may be 500-600 words with a long tail. [Read...]
[2007-02-01]

Where's The Fire? It's On Technorati


Our favorite three-letter acronym has been adopted by Dave Sifry as the newest feature on his blog search site, giving it a little social media flavor by allowing people to write about current topics and others to vote on the best commentary. [Read...]
[2007-02-01]

A Quantum Leap Into Viral Marketing


There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be called nowadays, has no leverage or influence greater than the authentic voice of a friend, or the experienced voice of a fellow consumer. [Read...]
[2007-01-31]

Yahoo! New Site Explorer Goodies


Ideas have been popping onto the Site Explorer Suggestion Board over the past year, and some of them have made it into the latest version of the Site Explorer webmaster tool. [Read...]
[2007-01-31]

Content Network Click Fraud Tops 19 Percent


The measurement of click fraud by Click Forensics said pay per click (PPC) fraud hit 19.2 percent in the fourth quarter of 2006 across search engine content networks, while the overall industry average reached 14.2 percent. [Read...]
[2007-01-30]

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